M&M’S Brings Immersive Consumer Experiences to Top Tourist Destinations around the World
MOUNT ARLINGTON, N.J., Jan. 23, 2020 /PRNewswire/ — Over the next two years, Mars Retail Group will accelerate its vision to provide inspiring and immersive consumer experiences to audiences around the world by opening doors to three new retail locations. These include Disney Springs® in Orlando, Fla., Mall of America in Minneapolis, Minn. and the first store in continental Europe in Berlin, Germany.
As one of the world’s most beloved brands, these strategic investments will ensure people across the globe can experience the M&M’S Brand in an unparalleled way by prioritizing high-traffic areas that align with the brand’s bold, colorful identity. Each store will celebrate the culture and spirit of the local community both in design and merchandise. Consumers will find classic M&M’S experiential storemoments such as the iconic Wall of Chocolate, larger than life Characters moments, and a personalization experience that enables guests to…
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