Macy’s reportedly to open a new kind of store

Macy’s is reportedly about to open a new kind of store, which could be a test with a larger rollout to come.

The department store chain is opening a new space in Southlake, Texas, with a focus on selling apothecary beauty and hair-care items, and with a cafe inside, according to Women’s Wear Daily, citing people familiar with the plans.

The report said the project is being spearheaded by Story founder Rachel Shechtman. Macy’s acquired Story in 2018 and has since added Story’s themed, pop-up marketplaces in…

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