Furniture Disruptor Burrow Has A New Idea For Its Stores: Retail Roommates

When direct-to-consumer furniture brand Burrow was looking for a larger home for its New York City flagship, it made a decision its millennial customers can relate to. It invited some roommates to share the new space.

The result is a store that could signal a trend in the clicks-to-bricks category: collaborative partnerships by direct-to-consumer brands.

Burrow this week is moving into its new flagship, named Burrow House, at 47 Wooster Street, in Soho, located about three blocks from the original Burrow store on Greene Street.

The new 2,200-square-foot store has…

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